Over the past year, we have seen many marketing communications changes and increased interaction on social media channels to keep people connected with each other and with companies. Facebook and Instagram change resulted in a new way to have company communication seen and engage with your audience on both platforms.
One of the most critical parts of social media relates to your company’s communication strategy. It is vital to ensure that content is high quality and includes aspects that are either interesting, educational, funny, or inspirational. Video communication is now a top option in connecting with your audience. Statistics show that people will spend 5X more watching videos. Pair this strategy of a mix of copy, images, and video with a consistent posting schedule will benefit your company. A consistent communications strategy will help your company with both audience engagement and broad organic Facebook and Instagram reach. The consistent approach will help people anticipate and engage with your posts. Interacting will give your company’s brand a more personal image and improve your company’s reputation. Also, interacting helps organic reach tremendously. These interactions will enhance your company’s page Facebook/ Instagram algorithm, meaning that your Facebook/ Instagram page will show up in more people’s news feeds, expanding your organic reach. Ask employees, friends, and family to interact with the posts to help boost organic reach. Also, don’t forget to add commonly used hashtags to a post for your content to be seen even more.
7 Ways to Improve Organic Reach & Ranking
- Avoid Click Bait.
- Create interesting, educational, funny, inspirational posts.
- Provide quality content – Videos 3 minutes or less, images with text.
- Know when to post.
- Add #hastags.
- Ask employees, family, and friends to like posts.
- Engage with your followers.
Facebook Mobile Feed Changes
The first main change to the Facebook mobile feed is that the images have become slightly smaller, and the description for the pictures have been reduced to three lines. This means that it will be even more critical to keep your message direct and strictly to the point.
Facebook Desktop Feed Changes
Facebook’s new desktop feed layout is hectic, and hard for people to see your communication because it is so busy. People don’t know where to look. They are being bombarded with so much information! The second change is that people can no longer view who has liked a company page on a personal profile. Previously, all a person had to do is click the like button on a company page, and all their friends saw that they liked the page. Now the same result will require a person to share your company page to their newsfeed. Statistics are now showing that organic posts have dropped to a point where they are now seen less than two percent of the time. This means that for your posts to be seen by others, it is necessary to utilize ads on the platform and improve your organic reach with the seven ways above.
Having people viewing and seeing your content is the first step in attaining new customers! All in all, these changes can be daunting. Don’t worry. We are just a call or email away to help you and your company with organic reach and Facebook and Instagram ads.
Get an edge above competitors and put these practices into place. Need help putting social media management into action?
At T.Ella Marketing Solutions, we help businesses take it to the next level through Search Engine Optimization, content marketing, marketing strategy, custom website design and support, social media management, graphic design and branding, and reputation management. We are dedicated to developing customized, robust marketing strategies or happy to help in a single project. Give us a call or email us.