Companies are trying their best to market to an audience from every angle. Resulting in there being too much marketing content floating around. The overabundance of marketing is causing there to be clutter leaving the prospect/client ignoring communication from you.
The human brain hasn’t developed to cope with the flood of information and the thousands of mini decisions we’re faced with every day. (Liraz Margalit)
Two Reasons a Personalized Experience is Preferred
Are you wondering how not to be a part of the clutter? The answer is to focus on creating content more personalized towards the prospect/client. The prospect/client is craving a personalized experience. When communication is placed in front of the prospect/client, they want to feel as though their interests and preferences were considered.
93% of companies with an advanced personalization strategy saw revenue growth. (Medium)
A study from the University of Texas states that the prospect/client prefers personalized experience for two reasons “desire for control and information overload.” When something is tailored to the prospect/client, they feel as though they are in control. When presented with personalized content, the prospect/client does not have to sort through information. They are given the information they wanted to receive. The prospect/client is more likely to want to engage in the information relevant to them.
The “Cocktail Party Effect”
The “cocktail party effect” is often referred to when discussing the psychology behind personalized marketing. If you were at a party with many people having their own conversations, you might be tuning out a lot of the noise around you. Then if you hear something of interest to you or your name, you are likely to be now listening.
Remember that a person’s name is, to that person, the sweetest and most important sound in any language. (Dale Carnegie)
Need help with personalized marketing?
At T.Ella Marketing Solutions, we help businesses take it to the next level through marketing strategy, custom website design and support, social media management, graphic design and branding, and reputation management. We are dedicated to developing customized, robust marketing strategies or happy to help in a single project. Give us a call or email us.