Transforming Your Marketing in a Digital-First World

Don’t be a Digitally Distant Company

Boy as a world we all did not see this one coming. COVID-19 has forced EVERYONE online. On the first day of the COVID-19 world, there was a 30 percent increase in people online straining the internet infrastructure. That was in one day! What does digital transformation mean to your company in 2020? Whatever that means, you need to have a digital marketing plan and execute right away. 

Since social distancing has brought traditional face-to-face interactions to a halt, your digital marketing efforts must tell a story more than ever now. In the digital world, people are looking for a connected human experience that starts a conversation. Excellent user experience through website, social media, and e-communications is a must with everyone moving online. The goal should be for each experience to be valuable to your audience. Because people interact differently you must engage your audience in multiple ways. For example, your website pages should have different ways to connect with your audience as engagement is different for each person. Excellent audience interaction examples include a company video, listing statistics, testimonials, an eBook, case studies, event sign up, and links to company blogs for more information about the service. You should package up each of your company’s services with several interactions on separate website pages. Then your audience can choose what type of interaction interests them in learning more about a particular service your company provides. 

 Telling Your Company Story will:

• Build your brand identity
• Build engagement
• Give a chance to interact with prospects and customers
• Measure results

 Your Digital Reputation is Your #1 Brand Identity

Blogging, publishing LinkedIn articles, social media engagement, email newsletters to prospects and customers, and emailing videos are all examples of telling your company story through digital marketing communications. This communication will build success and can also drive traffic to your company website and boost brand identity.

There is a reason YouTube is the most visited website in the U.S. according to Ahrefs (ahrefs.com).

Video content is an impactful way to engage people as it is one step away from a real face-to-face meeting. Several clients have told me that they have watched our videos and that is the reason they called us. These prospects have turned into clients and are now working with us in their marketing efforts.

Take Digital Marketing as an Opportunity

If you are not ready for your digital transformation your company will be left behind. Embrace the change and take digital marketing as an opportunity. Branded immersive experiences are what people are looking for. With people connecting like never before your digital marketing needs to be an authentic connected human experience.  

Need help putting digital marketing into action? 

At T.Ella Marketing Solutions, we help businesses take it to the next level through digital marketing, marketing strategy, custom website design and support, social media management, graphic design, company branding, and reputation management. We are dedicated to developing customized robust marketing strategies or happy to help in a single project. Give us a call or email us!