We guide each of our clients about showing a personal, emotionally branded side to their business – what makes them stand out from their competitors. What are employees doing to have fun and show team spirit at work? Do you celebrate birthdays, holidays, events, etc.? Have you been invited to be a keynote speaker or published a paper? These are all personal examples that build an emotional side to a business igniting customers to loyal advocates, followers, and fans. A successful brand is way more than a logo, attractive colors or a great tagline (Prettiness helps though)!
“Emotional branding is a term used within marketing communication that refers to the practice of building brands that appeal directly to a consumer’s emotional state, needs, and aspirations. Emotional branding is successful when it triggers an emotional response in the consumer, that is, a desire for the advertised brand (or product) that cannot fully be rationalized. Emotional brands have a significant impact when the consumer experiences a strong and lasting attachment to the brand comparable to a feeling of bonding, companionship or love.” Source
Emotional branding connects you, your team, and business in the most human way possible with your customers. It helps you create a foundation built on human feelings and emotions. With emotional branding, you can understand the actions that drive customer engagement within your company’s brand.
Personalizing your brand and turning it from a “faceless” place of business into an actual place of work with real people is the ultimate goal of any branding.