What matters most for your company content? Here are the four key points to incorporate in creating content that we have found necessary through our client experiences, social listening, seminars, and industry peers. Content should be quality-focused, humanized, helpful, and relevant.
Four Points in Creating Meaningful Content
- Be flexible with your content strategy. Serving your audiences’ needs and their preferred communication channels may mean that you will have to adjust your strategy. People connect with people, so your company content needs to emphasize humanity. Did your message resonate with your audience? Ensure content effectiveness and adjust based on your results. Move quickly by taking a step back and evaluate who your customer is. Don’t forget to walk in the shoes of your customer and think of what they want to learn from you. Listen to your customers and find their pain points and needs.
- Think of people first. Think of your customer first and then create the message. People miss that sense of connection so write as you are having a conversation. Solve problems by listening to your customers and creating content that speaks to customer experience.
- Deliver Experiences. Create content experiences through videos, copy, and images. Is your branded message on point? Going back to listening, what type of experiences have your customers had with your company? Take those experiences and write your message.
- Same content marketing message. One of the most difficult challenges for a company of any size is creating messages for each department to call their own and still be on-point with company branding. The best messages are whencompany teams give the same on-point message by telling their experiences from their perspective. It is essential to create sharable content.
Wrap a story around your service or product and empower employees to engage in the marketing message to customers. By taking an empathetic, personalized, human approach you will build a customer base community.
Need help with your company’s content marketing?
At T.Ella Marketing Solutions, we help businesses take it to the next level through Search Engine Optimization, content marketing, marketing strategy, custom website design and support, social media management, graphic design and branding, and reputation management. We are dedicated to developing customized, robust marketing strategies or happy to help in a single project. Give us a call or email us.