2020 was an interesting year. Interaction was mostly digital, and at T. Ella Marketing Solutions, we have seen an increase in new and current clients asking for more content marketing and Search Engine Optimization. Now, conversations are required in your online marketing. Google is appropriating data quickly and becoming the search destination for all. Focusing and taking control of your entire digital presence is number one priority.
Three Ways Controlling Content Marketing & SEO
1. Google Search
During these unprecedented times, SEO budgets are the last thing that should be cut. It is imperative to drive up business by sending more people to your website. Be sure to search your company on Google to see if weird results or old social posts show up. What is showing up? Something you do not want to be the first thing a client sees when searching for your company? If that is the case, this content should be updated or removed immediately.
Take control of your company’s entire digital presence. At T.Ella Marketing Solutions, we take control! We gather the intel Google is showing for your company and use it in your marketing strategy. We look into your content ranking. We review the content your competitors are producing. The competition is examined to see how many blogs and Google mentions they built over your company’s same timeframe. If your competitor is producing more, you need to produce more, such as website blogs and social media posts.
High-quality content and link building are the two most important signals used by Google to rank your website for search. (Impact)
2. What is Your Digital Presence?
Do you have an old website and occasionally post to Facebook? If so, these old habits need to change. Your digital presence is imperative in the digital/virtual world we are living in. If time is put into improving your digital presence, results will be seen. As a result, the new business will be earned from the content created. This isn’t a task you can do for only a short period. This task needs to be kept up with as it is ever-changing with the market changes, consumers, and trends.
3. Your Content
It is vital to understand your customer; spending time to learn more about the customers is imperative. Online questionnaires and surveys can be helpful to gather the knowledge of who the consumer is. Understanding their wants will help to develop content geared more toward their interests. If you only have a Facebook business page, consider creating branded Instagram, Twitter, and LinkedIn business pages. Your customer is active on these social media websites. Tell a good story about your brand. Post content that shows you are an expert through facts, educational events, customer testimonials, and videos. Have conversations on your social media pages. Consider asking your audience a question by using a question as the caption of your post. Consider creating a prompt on your website’s landing page that pops up and draws the consumer in to then be able to capture names and emails. Set goals for yourself to increase your social media presence. If you do so, the results will be rewarding.
Need help with your company’s SEO/content marketing?
At T.Ella Marketing Solutions, we help businesses take it to the next level through Search Engine Optimization, content marketing, marketing strategy, custom website design and support, social media management, graphic design and branding, and reputation management. We are dedicated to developing customized, robust marketing strategies or happy to help in a single project. Give us a call or email us.