People are constantly mindlessly scrolling through their social media feed or email inbox until suddenly something captures their attention and makes them stop scrolling. You want to be a business that makes someone stop scrolling. To do so, you should implement personalized marketing into your marketing plan!
90% of U.S. consumers find marketing personalization very or somewhat appealing. (Statista featured in Forbes)
Master Personized Marketing
You are most likely already familiar with personalized marketing and may not even know it. Commonly seen mastering the essence of personalized marketing are Spotify, Amazon, and Netflix. It does not matter the company’s size, large, medium, or small; any company can be a master of personalized marketing. Personalized marketing consists of promoting a business by creating the right message, for the right people, at the right time, and in the best location to draw in a consumer. With today’s technology, this type of marketing is possible.
When customers receive transparent ads based on their activity on a site, the revenue of the product grows by 38%. (Harvard Business Review Featured in Forbes)
With the advertising market being oversaturated, consumers tend to ignore ads unless the ad is tailored to them. To make personalized marketing work, it must have the content be relevant for the consumer. If someone’s name is thrown on just any old marketing piece, you have missed the boat of mastering personalized marketing. Plus, a company must break out customer segments to be able to deliver relevant, useful information.
Consumers crave individualism and do not want to be similar to everyone else. Focusing on the individual’s needs makes the consumer feel like they are being heard by a business, resulting in more brand trust.
Need help with personization marketing?
At T.Ella Marketing Solutions, we help businesses take it to the next level through marketing strategy, custom website design and support, social media management, graphic design and branding, and reputation management. We are dedicated to developing customized, robust marketing strategies or happy to help in a single project. Give us a call or email us.