Many of us question Facebook’s potential or remain unsure in terms of business. Isn’t it still a social media website made predominantly for people who are too young to be of any value? Would setting up a business page really get any benefits at all? Both questions seem legitimate as a potential worry, but both couldn’t be further from the truth. In today’s day in a digital age, Facebook can provide an extended outreach for businesses in ways that for most, are unknown.
Why it’s critical for all businesses to have a strong presence on Facebook.
While there are many ways in which one could validate and garner attention for their business social media is essential. Out of all social media platforms, Facebook is indeed one of the top choices. Your company can have a platform where it is easy to build relationships while remaining convenient to provide consistent and relevant content to those who are interested. While you may think one post can’t do very much, a simple “Like” or comment by a follower can lead to a chain reaction as your post will show up on their feed for their friends or followers to see therefore increasing your business exposure at a minimal cost.
Why you need a social media following more than ever.
We all know how important search engine optimization is and we all want to be higher up in rank. What if I told you that just by being an active user on your business Facebook account will result in a higher rank for your website with search engines such as Google. Having a high rank will lead to more exposure which in turn will lead to more action. Having an increase in activity will lead to an increase in people reaching out, which Facebook allows for others to do in a less intimidating more informal way. Now that you have the prospects/customers’ attention on your Facebook page they can see your posts showing your personality allowing for even more relatability and giving them a chance to see your expertise.
Now to back these large claims numbers are needed.
In terms of reach to prospects/customers’, Facebook has an astronomical advantage in comparison to other webpages. It is ranked as the third most visited website in the world! Even in the United States, a whopping sixty-eight percent of the population uses the platform. Prospects/customers who do use Facebook are not just logging on and off right away. Data shows that they are spending 58 minutes a day on the site! Moreover, and perhaps the most important fact is that it is the NUMBER 1 platform for both business to consumer and business -to- business.
Facebook is ranked as the third most visited website in the world!
Now, are you ready to go get your company moving online? At T.Ella Marketing Solutions, we can review, recommend, and execute with helping you startup or continuing to improve your company’s social media presence.