Everything From Years Past is Still Significant, Just Intensified.
As we start the exciting year, one of the top marketing questions we are asked here at T.Ella Marketing Solutions is: “how do we stay up in Google rankings?” Well, the good news is the digital marketing techniques from the past are still effective, the so-so news is you will have to do more of it and produce additional content-rich driven information to see the benefits. Don’t worry, we can help you out with your marketing by planning, overseeing and executing as much of the marketing as you want. We can do it all or just a part of it!
Below are the top seven ways to get the most out of your digital marketing this year.
Top Seven Digital Marketing Ways
- Inbound Linking. Review, update and keep a close eye on your inbound link profiles to ensure all your company information is up-to-date, and identify and remove inbound links built unnaturally.
- Customer Feedback. Monitoring customer review websites for feedback about you and your company will remain crucial.
- Social Media. Diversification is a major trend: depending on who you’re targeting, it’s no longer enough to be active on a single network.
- Rich Blog Content. Content marketing is bigger than ever. Google will continue to look at companies that have robust consistent content marketing efforts as a sign that they’re the kind of business Google wants to support. Consistent blogging will help keep your company website organically SEO. Backlinks are also important.
- Newsletters-Get the Word Out! Newsletters are my secret communication wepon. Email newsletters to your customers will keep your business, service and products top of mind as most referrals come, current customers, family, and friends. Plus, the more visitors you have visiting your website Google will rank your website higher.
- Videos. They have become a meaningful part of the strategic conversation and is an innovative way to reach your audience. Research shows 54% of people want to see more video content.
- Podcasts. Get on podcasts to spread your expertise and message. 38+ million people listen to podcasts every week, and the average listener spends 5+ hours weekly listening to podcasts. Need we say more?