How do you brand your company? The brand is your “why”, promise and value. How are you different. Marketing is how you communicate your “why”.
Start a list with your team of the reasons for being (your “why”), then call us to help with your “why” and how to get the word out through marketing. Remember to evolve over time, don’t be afraid to change and run analytics/ chat with customers to know what is working and adjust accordingly. Online influencers are a great way to communicate your brand.
Build it, they will come – no longer exists. You have to constantly be communicating your brand through marketing communications: website, newsletters, social media, influencers, referrals, community outreach (sponsorships) and print. Over the last five years, branding language has become more relaxed and personal- humanizing the language.
Really focus on analytics- who opens your newsletters, how many people go to your website, from where and how much time do they spend on your website. Don’t ignore what your patients, clients, and customers are saying about you, your team, your product or service. They are giving valuable feedback on what you and your team are doing well and what needs a refresh.
Brand matters more than ever…people are laser-focused today. They do the research and then buy one product or visit one doctor or service. The right one that fits their needs.
Be real and authentic in communicating your brand. Marketing will grow your company. Keep the momentum going. It takes time to build a brand and market it. Be consistent and persistent. Brand matters.