With its supreme ad targeting capabilities and reach to over 1 billion people worldwide, Facebook is one of the most powerful social media platforms for your business to generate leads from and Facebook ads should be a part of your marketing communications plan. We help clients get the attention of prospective customers with the right copy, images, website landing page and target audience to capture who is interested in your services.
Five Elements Every Facebook ad intended to capture leads should typically include:
- A Lead Magnet – What are you offering in exchange for an email address?
- A Landing Page – A place on your website to collect emails of interested prospects.
- A Highly-Targeted Audience –Who is the message for?
- Compelling Copy and Images
- A Strategic Budget – What percentage of your online marketing budget will it take to reach your highly-targeted audience?